Channel partner decision-making and effort: does culture matter?
نویسنده
چکیده
This study paints a picture of the determinants of interorganizational decision-making and partner effort, taking into account cultural aspects; a contribution that clarifies interaction aspects in distribution partnerships and networks. The paper suggests that we need to understand the components of bounded and social rationality in the decision-making process. More specifically, this paper illustrates that culture matters in providing a comprehensive explanation of channel partner decision-making and effort.
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تاریخ انتشار 2002